Archive for September, 2005

A Survey of Google’s PageRank

Posted in Promotion by Administrator on September 21st, 2005

Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on PageRank, a sophisticated method to rank web documents.

The aim of these pages is to provide a broad survey of all aspects of PageRank. The contents of these pages primarily rest upon papers by Google founders Lawrence Page and Sergey Brin from their time as graduate students at Stanford University.

It is often argued that, especially considering the dynamic of the internet, too much time has passed since the scientific work on PageRank, as that it still could be the basis for the ranking methods of the Google search engine. There is no doubt that within the past years most likely many changes, adjustments and modifications regarding the ranking methods of Google have taken place, but PageRank was absolutely crucial for Google’s success, so that at least the fundamental concept behind PageRank should still be constitutive. Read the rest of this entry »

How to Analyze Your Web Site Traffic

Posted in Promotion by Administrator on September 21st, 2005

By Herman Drost
Getting traffic to your web site without analyzing it, is like
being blindfolded in a crowd. You hear voices, but you don’t
know which direction they are coming from or who they are.
Without analyzing your web site traffic, it’s difficult to
improve your web site marketing.

Know Your Traffic Language
You should be aware of the different terms used to describe
web site traffic, so as not to be confused about your web site
visitors. Here are the main terms used:

Visit – these are all requests made by a specific user to the
site during a set period of time. The visit is ended if a set
period of time (say 30 minutes) goes by with no further
accesses. Users are identified by cookies, username or
hostnames/ip addresses Read the rest of this entry »

Unlocking the Keys to Your Web Site Traffic

Posted in Promotion by Administrator on September 21st, 2005

by Philippa Gamse

Introduction

It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine strategy. Thousands of new Web sites are created daily, so the axiom “Build it, and they will come” does not apply.

Effective Web site promotion requires a serious and continuing investment of time and resources, whether you do it yourself, or hire a professional. It is not a one-shot deal, but an ongoing process, meaning you should evaluate the return on your investment. You can collect a vast amount of crucial information about your traffic, and make strategic business development decisions, in ways that are unprecedented in the real world.

Setting your goals

We’ve all met the person who boasts of “thousands of hits a day” on his Web site, and maybe we felt a little envious. But let’s debunk the hype . . . . Read the rest of this entry »

How to buy expired domains Listed in Dmoz and Yahoo

Posted in Domains by Administrator on September 21st, 2005

You’ve probably seen loads of websites that claim to be able to secure that soon to expire domains… here’s the lowdown on how to do it properly…….

Expired and soon to expire domains are a fiercely competetive market. Not a day goes by without a new script or website set up to try and capture business in this rapidly moving market place.

There are several free websites available which if you have had an interest in this topic you will probably have seen. http://www.deleteddomains is probably the most famous one and http://www.domainsbot.com is probably the leading subscriber based search tool.

The problem with all of these low cost or free services is that the lists of names that they are working from are usually hopelessly out of date and it can be a frustrating experience to try and sort the wheat from the chaff. Read the rest of this entry »