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Organic SEO is a principled technique of search engine optimization. Organic SEO is an optimization method which aids in driving natural traffic to your site from a variety of search engines. There are two lists which are thrown open when we search the keyword by way of a search engine. One list is the Sponsored list; the second list is the Organic search engine optimisation list.

Search engine optimisation is a completed web based tool which lets listing of website on varied search engines like Yahoo, Bing Google and other search engines.  The higher the listing of the site, the greater would be web traffic and greater the business. If a company occupies the first list on Google’s page then it is sure to attract a lot of traffic as against a company which is listed on the third or fourth page.

Search engine optimization

It is an acknowledged reality that general search listings and organic search listings are widely popular and in use by search engine browsers. Studies show that close to seventy percent of the search engines favor organic SEOs as against pay per click advertisements or sponsored listings.  Many SEOs are now shifting their focus from organic search engine optimisation and make use of paid searchers on a daily basis.

The difference between pay per click advertisements and organic listings is quite glaring. The pay per click advertisements are expensive as companies hire SEO services by paying some money for being placed on the search engine page. Organic listings are totally focused on the website quality standards and whether the company’s site is able to meet those stringent search engine standards and guidelines.

Organic SEO is amazingly advantageous to your website. It would take a little time for things to be set and for you to be successful. You would have to invest on redesigning and construction of a site, content write, hire professionals like SEO experts and graphic designers, writers and so on. However, it would give you results in the long run. It would save you money on advertisements, as the search engine users have a preference for organic SEO. Your business would automatically benefit and grow as against the large business which pay huge sums of money for their listings. Organic search engine optimisation is indisputably the right way to attract more traffic in an ethical manner.

Constructing an organic search engine optimisation website is going to take some months. It is imperative that you put in genuine efforts and make the website exclusive and different from your competitors. There are many organic listings which have keywords which are not frequently used at other sites. This method is quite successful and would give you positive results. You need to incorporate these words cautiously and discreetly. Just incorporating a long list is not going to help you.  In fact, it would have negative repercussions. Customers might just not be satisfied and turn away on reaching your website.

If the right method is adopted, Organic search engine optimisation is the right marketing tool which would help to catch the attention of viewers and generate more traffic as compared to the competitor’s websites.  You only need to have the basic knowledge, some training, tons of patience.  You could see the results for yourself. Your listing would be there on the first page of all the main search engines on the internet.

There are many small companies which are operated from small towns and villages and have customer’s all world over. Almost all types of products and services can be sold over the internet. Your online website is a good marketing tool which informs the customers about your official position on many of your offerings. It takes time to find a good web designer company like this Toronto web design which have good portfolios and lot of experience. These companies can help you with the creation of the best website for your online business. A well designed and detailed website is a valuable asset and identity of its brand online. The value of a website is beyond the price. Many online stores push aggressively with the well targeted offers. Your website must be designed in such a way that it should cover the services and the products very well. If you have good management structure, telling your visitors about your mission and vision helps you to position your website very well online. Almost all the businesses have logos designed during the early days of inception. Many start up companies get their first logo designed in incubation period itself. The same logo can be enhanced by the web designing company and it can create the designs with the well-chosen colours matching to your logo.

You may have the parameters for asking the companies to design your website. Website design company provides good ideas and creates sites that can be easily maintain and updated by the owner of the site. An efficient website is one that is update regularly with unique content for effective grow with customers friendly services. Most online stores and websites undergo many changes during this time of the year, doing special promotion and reason offers. A company with multi-locations relies on the well designed website which covers the online applications as well.

There are many reasons for the business to think of a website. The satellite internet has reached to the places which are far remote and rural. Many companies do not have store in those areas but they have customers there. Similar is the case for your business in Canada. People want to buy the products from you and are eager to hear more about your products. There are many avenues to seek help. You may want to work with a Canadian based company so that they can suggest and implement best practices within the Canadian marketplace. Toronto is the largest city in Canada. A Toronto Web Design company, which was used by one of my friends, helped him with his small time business owners to reach to the remote customers. The first step is to strengthen your business presence with your customers. Get all your ideas well written and if you feel you are not able to express your business idea on paper, seek help from professional web designer company. They would be able to give you the well written copies for your website. Make sure you hire a web designer company which you think, can give you the best website within your budget.

A well designed website attracts not only the customers but also the curious visitors as well. There are many business sites and online stores which are visited by thousands of the people almost daily. You can even think of offering the services which are local to Canada market. Let your customers order the services even from the remotest places. Your website will help them to reach you. Think of this, they do not have other means to reach you but they have internet to see and order your services online. You can run a business completely online, with your website.  If you are planning to get a website for you business website design in Toronto is the place to be for any business or personal website. With a professional web designer, you will have a stabilized website, with more features and value added services for the site.

When it comes to web hosting, there are a variety of free services which are available, as an alternative to other companies offering cheap web hosting. Free web hosting services can be obtained from a variety of sources as there are hundreds of websites available that make an income from the ads which are presented on the free websites, and therefore, the more free websites which are created that are taking advantage of cheap web hosting, the better.

Some of the benefits of choosing a free web hosting company include:

• Free web hosting services can be used free of charge and therefore individuals with a limited budget can allow information to be placed on to the internet with ease. Through the use of free web hosting programs, individuals can often have information on to the internet within a matter of minutes.
• Free web hosting is free! Therefore you do not need to worry about inputting credit card information into various websites, or worry about fraud when dealing with these sites. Learning about free web hosting programs and finding a program that runs with as few ads as possible can be a great alternative to cheap web hosting.
• There are many free web hosting programs which make use of templates which can be designed by the individual that is creating the website. Through the use of these templates, the website can be created through a visual system, rather than the individual having to know code which can be used to create various graphics, formatting and fonts. Through the use of these copy and paste templates individuals are able to create a website in minutes.

This is one of the most useful articles I have read recently and I guess you would be interested in reading it also. It is about a well known CMS and about the community around it.

I will let you read more by yourself

Any Internet user will have a better experience by browsing an interactive website. You can make your own website more attractive by adding various applications like games, news or any other scripts that involve live interactions between the visitors and website pages. There are many free solutions
to add such applications to your website, like Google Gadgets.

Google Gadgets are simple applications made with Javascript and HTML code that can be included in any website. If your website is driven by a content management system like Joomla!, Drupal or WordPress the integration of custom code into your web pages can be made directly or with specific add-ons. In the case of Joomla! CMS, many modules are available and they could be used to include various Google Gadgets into your website.

If you will select Joomla Mod PHP, it will allow you to integrate PHP, HTML, Javascript and CSS code to any available modules position inside your template. First, you must go to the Google Gadgets homepage to select the desired applications that you want to include in your website page(s). After you install Joomla Mod PHP, select its appropriate entry in the Module Manager page, paste the corresponding script for the chosen gadget and publish it in the desired free module position.

More here

A new exploit that you should be aware of it the one that creates a folder inside of your wp-content, folder called simply /1/. This folder, in most of the cases, seems to be containing web pages (static ones ) containing text related to gabling and just a single JS document, that in some cases does a redirection.

All the static html pages nested in folder wp-content/1/ folder are spammy pages that may harm your website Search Engine rankings, even if you do not link to this folder.

More informations you can read here, on UK Webmaster World Forums, where this was announced.

With Windows Vista Service Pack 1 available to the general public as of March 18, 2008, and with Windows XP SP3 having hit RC2 Refresh stage, Microsoft made available Windows Search 4.0 Preview, designed to take the search capabilities of the two platforms to the next level. The Preview build of Windows Search 4.0 is designed to integrate seamlessly with both the 32-bit and 64-bit editions of Vista RTM and SP1, XP SP2 and SP3 and Windows Server 2003 and even
Windows Home Server. Despite the fact that in terms of search capabilities Vista brings a consistent evolution to the table compared to XP, the Windows Search 4.0 Preview will enhance the default functionality of even Vista SP1.

On March 27, 2008, Microsoft delivered a “little ‘preview’ of the next step for Windows Search. The Windows Search Team is making available Windows Search 4.0 Preview – a preview of the next version of desktop search for Windows,” said Nick White, Windows Vista Program Manager. According to White, the Redmond company has focused its efforts on dealing with the bugs that were reported via end user feedback. Microsoft approximated that the majority of the issues associated with Vista RTM have been fixed.

Full entry

The World Intellectual Property Organization ousted a record number of “cybersquatters” from Web sites with domain names referring to trademarked companies, foundations, and celebrities in 2007.

WIPO, a U.N. agency based in Geneva, received 2,156 complaints alleging “abusive registration of trademarks on the Internet” last year, up 18 percent from 2006 and 48 percent more than the filings lodged in 2005.

“These increases confirm that ‘cybersquatting’ remains a significant issue for rights holders,” Francis Gurry, WIPO’s deputy director-general, said Thursday.

Most complaints came from the pharmaceutical, banking, telecommunications, retail, and entertainment sectors.

Drugmakers were the top filers “due to numerous permutations of protected names registered for Web sites offering or linking to online sales of medications and drugs,” WIPO said.

Last year’s domain name disputes involved a wide range of products, events, and people–including Airbus’s A380 jet, the 2010 FIFA World Cup, Harvard Business School, Lance Armstrong’s Livestrong foundation, talk show host Oprah Winfrey, and television show The Simpsons.

A quarter of cases were settled without a WIPO panel decision. Of the remainder, in 85 percent of cases the panels transferred the disputed domain names to the complainant, and in 15 percent the panel ordered no change of the site registration.

Most domain name complainants came from the United States, France and Britain, while respondents were mainly based in the United States, Britain and China, WIPO said.
Source: zdnet.com

By Kalena Jordan

Search engines read text and not much else. Because they can’t generally index graphics, search engines rely on the text in web sites to provide information about the site content, which they can compare with search queries.

Webmasters therefore need to use body text on any pages on the site that they want indexed by the search engines and ranked highly for matching search queries. Not graphical text that was created in design software, but actual, visible body text. Not sure if your site uses graphical or body text? A good rule of thumb that I learnt from search engine guru Danny Sullivan is to try and highlight the text with your mouse. If you can drag your mouse over individual words in the text when viewing it in a browser, chances are this is body text and the search engines can read it.

Figure 1

http://www.searchenginecollege.com/articles/uploaded_images/SEunfriendly1-726752.jpg

Figure 2

http://www.searchenginecollege.com/articles/uploaded_images/SEunfriendly2-749967.jpg

The most important page on which to use body text is the home page. Above is an example of a home page that uses graphical text instead of body text. Figure 1 shows what content the site visitors see, while Figure 2 shows the content a search engine sees and indexes.

How much information about a site’s content does a page like the one above provide a search engine? That’s right, very little. With next to no text to be found, the search engine would have to rely on the page’s Title and META Tags to tell it what the page is about. With such little information to go on, it is unlikely that a search engine would consider this page a relevant match for search queries relating to its content. To remedy this, it is widely recommended that each web page you want listed in search engines should contain at least 250 words of visible body text.

Keyword-Rich Text

While it’s a good idea to use plenty of body text on web pages, if that text doesn’t contain relevant keywords and phrases that people type in to the search engines, there’s not much point, because a site isn’t going to be found for logical search queries anyway. Many web sites make the mistake of including text on their site that is either unrelated to their products and services, or full of marketing-speak like “Internet solutions” or “superior services”. The Internet is plagued with web sites selling particular items without once making reference to those items in their site text. Weird huh?

For a search engine to find a site relevant for a particular search query, it MUST find that search query somewhere in that site. The easiest way to ensure this is to include logical keywords and phrases within the visible text on web pages, as well as in the Title and META tags. The best way for webmasters to find keywords that searchers are actually using is by conducting keyword research of their target market on a site such as Keyword Discovery or WordTracker.

Once it is determined what search terms perspective visitors are commonly typing in to search engines, they can then be compared to the goods and services offered on the site and the body text can be adjusted accordingly. Sites lacking any keyword research tend to use very generic, unfocused body copy, or sales-oriented “hype”. Neither style contributes to high search engine rankings.

Target keywords and search phrases placed strategically throughout your body copy give your pages a much higher ranking potential on search engines for related searches. But it’s not as easy as throwing the keywords into your site text willy-nilly. You must ensure that the keywords are integrated seamlessly so their repetition is unobvious and so that the text flows smoothly for the reader.

Don’t compromise the readability of your copy to achieve this – hire an expert copywriter to strike the right balance if need be.

SEO Copywriting

Before writing your web site copy, you should research potential keywords and phrases that your target audience may use in search engines and then narrow the list down to your priority terms for each page, sorted in order of importance. You should then use those target search terms as a basis for the creation of optimized Title and META tags for each page on your site. Once you’ve done that, it’s time to integrate those same target search terms into your visible web page copy. We call this SEO copywriting. But exactly how do we do it?

Speak to Your Audience

Don’t lose site of the reader when writing your body copy. Integrating your keywords is important, but not if you are sacrificing the readability of your site and losing the attention of your audience. Put yourself in their shoes like you did when researching your keywords. What are they looking for? What do they need? How will your product/service help them? Does it represent value for money?

Be emotive when describing your products and services. Describe how your product/service will make them feel or look, how it will improve their lives, give them more time etc. Use trigger words that people respond to such as “free”, “success”, “you”, “cash” etc. Not sure what these are? Check out Words That Sell reports. These reports are perfect if you are targeting a specific industry or profession because they define what keywords people in over 38 industries respond to and what they expect when making a buying decision.

Not sure who your audience is or what they’re looking for? Why not ask them? Use a free survey service such as Survey Monkey to learn more about them so you can write “to” them and not “at” them. You could even draft various styles of body copy and obtain feedback from your site visitors to determine what copywriting style works better for them.

Use Easy to Understand Language

The Internet is no place for verbosity. People are in a hurry – they want to find what they seek quickly and easily with the least hassle possible. You can help them in this quest by ensuring your site pages use simple language and easy to grasp concepts throughout. For example instead of “brand-building web information architects”, use “website designers specializing in brand promotion”. Keep the large chunks of text on each page to a minimum, using bullet points, white space, graphics, lists and sub-headings to break it up and make it easier to read. This rule of thumb is especially important when creating landing pages for pay per click and other advertising campaigns.

Use examples to get your main points across or to demonstrate your product benefits. Use the old WIIFM (What’s In It For Me?) adage when composing your body copy to keep the user’s interests at top of mind. Remember your international visitors by incorporating regional word usage (such as organize versus organize or jewelry versus jewellery) and avoid technical jargon that could alienate. Want your visitor to take a particular action? Spell it out for them in plain English, for example Click here to Buy Now, Subscribe to our free newsletter, Bookmark this page now etc. These references are called “Calls to Action”.

Build Your Copy Around Your Keywords

You should always build your page copy around your keywords and not the other way around. If your existing page copy doesn’t contain any of your target search keywords, you’re going to have to rewrite it! Start from scratch if you have to. The secret is to focus. Search engines aren’t going to rank your web site about socks highly if your body copy talks about foot sizes. You need to get specific. It sounds really obvious, but if you sell socks, make sure your site copy has plenty of references to the word socks! If you sell green wool socks, target the phrase “green wool socks” and not “foot apparel in lovely shades of emerald”! Who’s going to search for socks using that phrase?

At the risk of sounding like Dr Seuss, if you want to be found for, big socks, small socks, cotton socks and wool socks, then mention them all. Better still, sort your copy into categories based on your various products and services. If you sell wool socks AND cotton socks, then have a page dedicated to each kind. This allows you to target niche keywords within your copy and meet the search engine’s relevancy guidelines for related search queries.

Keyword Integration

So imagine you’ve added plenty of text to your pages and the copy flows well for the reader. You’ve researched your keywords and phrases and now you’re faced with the dilemma of integrating the keywords into your copy. So how do you satisfy the search engine’s craving for keywords without interrupting the copy flow for the reader? The answer is: very carefully.

Let’s take a look at a practical example. We have a client that specializes in luxury adventure travel. Before I optimized their site, part of the home page copy read like this:

“We specialize in providing vacations for people who want a personal service. We bring to our efforts a fanatical obsession with quality and exclusivity. We also bring a freshness, an outward-going passion for discovery which justifies our growing reputation as one of the world’s top travel providers. We can put together packages that include all adventure activities, accommodation, transport and food”.

Extensive Keyword Discovery keyword research for the client had determined that the site should target the following key phrases:

• adventure travel
• best adventure vacations
• tailored travel
• overseas adventure travel
• luxury travel packages

So taking our original home page text, the challenge was to integrate these keywords carefully and naturally so as not to disturb the logical flow of the copy and lose the interest of the visitor. Here’s how I did it:

“We specialize in providing the best adventure vacations for people who want a personal and tailored travel service. We bring to our efforts a fanatical obsession with quality and exclusivity. We also bring a freshness, an outward-going passion for discovery which justifies our growing reputation as one of the world’s top overseas adventure travel providers. We can put together luxury travel packages that include all adventure activities, accommodation, transport and food”.

Note that the key phrase “overseas adventure travel” accommodates the phrase “adventure travel” too. Voila! The search engines are happy because the site contains text content relevant to related search queries, the client is happy because we were able to integrate the keywords without distracting the visitor and I’m happy because I know the site is going to rank highly for the client’s target search terms.

Now it’s your turn – go tackle your web site copy!

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About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College – an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects

By Kalena Jordan

In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it’s time to create your optimized META Description and META Keywords Tags.

Create Your META Description Tag

Now it’s time to create your optimized META Description Tag.

Take your list of target keywords and phrases and open another text file. Again, you can use an existing sample META Description Tag as your template. Let’s say our existing description is:

[META name="description" content="Miami Florists create beautiful floral bouquets, arrangements, tributes and displays for all occasions, including weddings, Valentines Day, parties and corporate events. Deliveries throughout Florida."]

You can make your META Description Tag as long as you like, but only a certain portion of it will get indexed and displayed by search engines. According to Danny Sullivan in his article How to Use HTML Meta Tags, 200 to 250 characters of the META Description gets indexed but less than that gets displayed, depending on the search engine. So you want to make sure all your important keywords are listed towards the start of the tag.

Now take your list of keywords for the home page in order of importance. For our fictional florist these were:

- florists Miami
- florists Florida
- wedding bouquets

Now you need to create a readable sentence or two describing your web site and incorporating these keywords so they make the best use of the keyword real estate available.

Because search engines often display the contents of the META Description Tag in the search results, it is very important that your sentences make grammatical sense and are enticing enough to encourage readers to click on your link. Let’s start with:

If you’re seeking a florist in Miami Florida, Funky Florists create unforgettable wedding bouquets, floral arrangements, tributes and displays for all occasions.

Ok, so that’s around 150 characters long and gets our three important keyword phrases included. But it’s a bit bland. We need to add something to entice the searcher to click on it. How about:

Order online for a 10 percent discount!

So now we have the following completed META Description Tag:

[META name="description" content="If you're seeking a florist in Miami Florida, Funky Florists create unforgettable wedding bouquets, floral arrangements, tributes and displays for all occasions. Order online for a 10 percent discount!"]

Our new tag is optimized for our keyword phrases, it’s around 200 characters in length, it describes our site accurately, it speaks to the reader and it (hopefully) entices them to click on the link and view the site.

Create Your META Keywords Tag

We’re almost there. Now it’s time to create your optimized META Keywords Tag. Let me stress here that this Tag is quite unimportant in the grand scheme of things. Not many of the search crawlers even support it any more. You can see which ones do on this page. If you have the time and you really want to create META Keywords tags for your pages, then go ahead, but if not, then leave them out of your code altogether. This tag will have very little impact on your overall SEO campaign.

Assuming you do want to create a Keywords tag, take your list of target keywords and phrases and open another text file. Again, you can use an existing sample META Keywords Tag as your template. Let’s say our existing Keywords Tag is:

[META name="keywords" content="flowers, roses, weddings bouquets, florists, floral arrangements, flower deliveries, Valentines Day gifts, Christmas decorations, Mother's Day, tributes, wreaths, clutches, sprays, in sympathy, funerals, corporate functions, parties, floral displays, Miami, Florida"]

You are just including a list of related keywords to include in this tag. Now take your list of keywords for the home page in order of importance. For our fictional florist these were:

- florists Miami
- florists Florida
- wedding bouquets

Because you have a lot more room in this tag, a good rule of thumb for creating a META Keywords Tag is to include the keywords and phrases your are targeting with your site content, as well as some terms that you don’t necessarily want to use in your site copy but are still relevant to the site content. For example, the site copy, TITLE and META description tags would include the most important search keywords, but the META Keywords Tag could be used for keyword variations and combinations that don’t appear in the visible site text, but that people may also search for. Examples include plurals, contractions, slang, variations, misspellings, cultural nuances and industry jargon.

For our fictional florist, these may include things like:

- wedding flowers
- roses
- wedding roses
- Valentine’s Day roses
- sympathy gifts
- Mother’s Day gifts
- funeral wreaths
- flower deliveries
- floral arrangements
- birthday gifts
- flowers
- flowers for wedding
- wedding decorations

So now we have the following draft META Keywords Tag:

[META name="keywords" content="florists Miami, florists Florida, wedding bouquets, wedding flowers, roses, wedding roses, Valentine's Day roses, sympathy gifts, Mother's Day gifts, funeral wreaths, flower deliveries, floral arrangements, birthday gifts, flowers, flowers for wedding, wedding decorations"]

However, when creating your Keywords Tag, you should not repeat any particular keywords within your META Keywords Tag more than five times and exclude commas so that all your keywords can be indexed in combination with each other.

So we need to fix the draft tag to remove the excess repetition of the words “flowers” and “weddings”. This is easy to do because some of the keyword phrases already incorporate these single generic keywords.

For starters, we can lose the single “flowers” as it is already covered by some of the other phrases like “wedding flowers”. Next, we can drop “roses” for the same reason. Then we can combine some keyword phrases together to save space, e.g. “flowers for wedding” and “wedding decorations” can be integrated to become “flowers for wedding decorations” so we can lose the extra instance of “wedding”.

So now we have the following completed META Keywords Tag:

[META name="keywords" content="florists Miami florists Florida wedding bouquets wedding flowers wedding roses Valentine's Day roses sympathy gifts Mother's Day gifts funeral wreaths flower deliveries floral arrangements birthday gifts flowers for wedding decorations"]

Tailored TITLE and META Tags

While some webmasters remember to include a META Description and a META Keywords Tag in their home page HTML code, many forget to include them on every page of the site that they want indexed. Or worse, they duplicate the homepage TITLE and META Tags on all other pages. To give a web site the best ranking ability possible, it is highly recommended that each page of the site include a unique TITLE tag and unique META tags, individually tailored to the content of that specific page.

For example, our fictional Miami florist may have a page devoted to wedding bouquets and another devoted to funeral wreaths. The TITLE and META tags for the first page should include keywords relating to weddings and the page about wreaths should utilize keywords relating to funerals and sympathy.

The use of tailored TITLE and META Tags on each page creates multiple entry points to a web site and enables relevant content to be found in search engines no matter where it resides on a site. For example, instead of relying on visitors to arrive via the Home Page, the optimization of individual site pages makes each page more visible in the search engines, providing additional gateways to the site’s content. The more pages optimized, the wider the range of keywords and phrases that can be targeted and the more entry points are created to a site.

(This is a two part article. Click here to read Part One.)

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About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College – an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.